340 - Navigating Entrepreneurship: Insights on Resilience, Mentorship, and the True Meaning of Success
From Homemade Dressing to Human-Centered Leadership: A Conversation with Greg Vetter
In the latest episode of Listening with Leaders, host Doug Noll sits down with Greg Vetter, founder of Gregory Vetter, to explore what it takes to build both a thriving business and a legacy rooted in empathy, resilience, and personal growth. From launching a salad dressing brand that became a household name to leading with emotional intelligence and purpose, Greg shares how his entrepreneurial journey has evolved into a mission of mentorship and meaningful leadership. This episode is a must-listen for executives, founders, and leaders who want to grow without losing sight of what matters most.
Building Business with Grit, Empathy, and Purpose
Greg’s leadership journey is anything but traditional. He started with a humble idea—homemade dressing in a reused bottle—and turned it into a multi-million-dollar venture through sheer determination and a deep respect for people. His story is one of embracing discomfort, listening to feedback, and trusting your instincts even when the odds are stacked against you. But more than that, Greg emphasizes that leadership is about more than profit—it's about creating spaces where people feel seen, heard, and valued.
Throughout the conversation, Greg opens up about how resilience shaped his career and why he believes emotional intelligence is the true differentiator in business today. He draws on lessons from youth coaching, his own mentors, and years of entrepreneurial experience to paint a picture of leadership that is both practical and profoundly human. Whether you’re building a team, launching a company, or navigating your next chapter, Greg’s story is a blueprint for leading with clarity and conviction.
What sets Greg apart is his commitment to giving back. His current focus includes leadership retreats, mentorship programs, and a new book that shares his insights with aspiring leaders. He encourages others to define success on their own terms, prioritize what truly matters, and step into leadership with curiosity and compassion. For those seeking more than just the next revenue milestone, this episode offers a refreshing and deeply motivating perspective.
About Greg Vetter
Greg Vetter is the founder of Gregory Vetter, a leadership consultancy focused on helping entrepreneurs and executives grow with integrity. After launching a successful CPG brand and scaling it nationally, Greg now shares his experience through retreats, coaching, and keynote speaking—empowering others to lead with both courage and compassion.
About Gregory Vetter
Gregory Vetter is a leadership development company that supports high-performance executives, founders, and teams. Through retreats, speaking engagements, and customized mentorship, Greg helps leaders embrace emotional intelligence, resilience, and clarity—key ingredients to building not only successful businesses but fulfilling lives.
Links Mentioned in this Episode
Key Episode Highlights:
Why resilience is a non-negotiable skill for long-term success
How “dumb” ideas can turn into game-changing businesses
The value of active listening and emotional intelligence in leadership
Lessons from mentoring and youth coaching that translate into business
Why defining success on your own terms leads to greater fulfillment
Conclusion
Greg Vetter’s journey is a powerful reminder that true leadership is less about authority and more about authenticity. His path from the kitchen to the boardroom shows that success is possible when we lead with intention, listen deeply, and invest in people.
Explore more about Doug Noll’s leadership and communication strategies at Doug Noll's website.
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