349 - Breaking Down Barriers: How Social Media Ads Make Church Invites Personal
Mission, Marketing, and Meaning: A Conversation with Brady Sticker of ChurchCandy
In this episode of the Listening with Leaders Podcast, Doug Noll sits down with Brady Sticker, CEO of ChurchCandy, to discuss how digital marketing is transforming church growth and community connection. From his roots in seminary to becoming a pioneer in faith-based marketing, Brady shares how his company helps churches authentically reach people online while staying true to their mission. The conversation explores the balance between technology, purpose, and leadership—and how listening remains central to both ministry and marketing success.
Leading with Faith, Strategy, and Authenticity
Brady’s path from ministry student to marketing innovator began when he recognized that churches often struggled to reach new members in an increasingly digital world. Through ChurchCandy, he developed a system that helps pastors use video, social media, and paid ads to connect authentically with those searching for community and belonging. By encouraging pastors to speak directly to common fears—like not fitting in or being judged—ChurchCandy humanizes digital outreach and removes barriers that often prevent first-time visitors from walking through the door.
During our discussion, Brady emphasized that success isn’t just about metrics—it’s about mission. His company’s bold goal of connecting one million people to local churches drives every decision, from team culture to campaign strategy. He attributes ChurchCandy’s rapid growth to its values-driven foundation, a culture of listening, and a focus on relationships over transactions. By deeply understanding pastors’ needs before offering solutions, Brady’s team turns technology into a bridge for empathy and transformation.
We also explored how ChurchCandy uses AI and process automation to streamline marketing without losing the personal touch. Brady explained how custom GPT tools help the team create ad copy in a client’s voice, cutting setup time drastically while maintaining authenticity. Yet even as technology evolves, Brady remains grounded in his mission—leading a high-performing team that prioritizes grace, generosity, and the human connection at the heart of every message.
About Brady Sticker
Brady Sticker is the CEO of ChurchCandy, a marketing company that helps churches reach and connect with people online. A former seminary student turned entrepreneur, Brady combines faith, strategy, and technology to empower pastors and leaders to share their message with clarity and authenticity.
About ChurchCandy
ChurchCandy helps churches grow through digital marketing, video advertising, and AI-powered outreach strategies. With a mission to connect one million people to local churches, ChurchCandy provides scalable, personalized tools that help ministries build meaningful relationships in today’s digital landscape.
Links Mentioned in This Episode
Conclusion
My conversation with Brady Sticker revealed what happens when purpose meets innovation. His story demonstrates that leadership rooted in empathy, clear mission, and active listening can spark transformation—both inside organizations and in the communities they serve.
Key Episode Highlights:
How faith-based organizations can use authentic digital outreach to build trust and belonging
The power of mission-driven leadership in scaling impact
Listening as the foundation for better sales, teamwork, and community connection
How AI can enhance—not replace—human creativity and authenticity
Why a values-centered culture creates long-term success and fulfillment
Explore Doug Noll’s website to learn more about leadership insights and resources.
Apply to be a guest on the Listening with Leaders Podcast here.
